SHOP4APPS Blog

Tips for Pricing Your Application in China

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The business opportunity in China is big and to tackle that opportunity it is very important that your application is priced according to China Market’s conditions. Though every application offers different benefits and experiences, let us give you some generic tips to help you getting the right price for your application:

• Investigate first your competitors and industry pricing
• Put an integer price in CNY to your application to allow transactions in all available payment mechanisms
• Make sure your application is priced competitively, China is more sensitive to price than other countries.
• Do NOT just convert a USD or EUR market price into CNY. Remember China’s price sensitivity. To give you an idea of price differences, in the US a can of Coca-Cola is around 0.99USD while in China is around 1.8 CNY (just 0.28 USD)
• Most popular paid applications are average between 1 and 2 CNY

A lower price may impact total revenues but will help you increase your user base. These are just generic tips to help you understand the Chinese market and benefit from its huge potential. We believe, however, that you are the only one who knows the value behind your application and what the right price may be.

Remember that you can always change the price of your application through MyApps dashboard at http://developer.motorola.com

Wishing you great success in the China market!

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